Module 5: Increasing Returns and Red Queens

Dr. Thornburg (2014) and Arthur (1996) both approach to Increasing Returns and Red Queens is that two technologies are introduced at the same time and one gains ground while the other is driven out of existence. When I think about DVD’s and Video on Demand (VOD) I retrace my experience with each and which I gravitated to more. Even though VOD is more accessible, cost effective, and efficient, DVD’s are still prevalent today. However, this is a true sense of  “Increasing Returns” where DVD’s will soon become a thing of the past.

Since the 1980’s technology has continued to transform our way of life and (VHS’s) are a part of this historical timeline of emerging technology that changed our perception of 21st century living. From the mid 1980’s until now, DVD’s controlled the market but because of wi-fi and bluetooth capabilities and the ability to connect wirelessly, on demand product acquisition is feasible and common. So as we continue to see “Increasing Returns” technologies rapid growth will continue to turn our heads.


Arnold, T., K., (2008). Retrieved from

Laureate Education (Producer). (2014e). David Thornburg: Increasing returns [Video file]. Baltimore, MD: Author.


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